On breadth, depth, and why most funds are thinking about live the wrong way
Ask These Questions Before Making Any Content
Here's exactly what I'd do about Neo.
Most funds are applying the wrong venture capital content marketing playbook, because they're measuring from the wrong starting point. Here's what to use instead.
On weird content, the human edge, and why originality matters more than it ever has
Why the vibe coding wave is flooding the graveyard — and what the funds getting it right are doing differently
The VC marketing mistake that makes funds invisible to founders — and how outside-in content fixes it.
Why an entire industry ended up telling the same story, and a practical framework for being different
Three levels of speed in VC content, and how to build for all of them
The firms who get all the credit (and what they're doing differently)
How the world's most storied VC firm thinks about content, brand, and marketing across 50 years, and what you can learn.
Personal brands are the most efficient trust vehicles. Here's how to make sure they flow back to the firm.