Refining VC
Weekly insights on how VCs use content to build a brand, earn trust, and raise capital - distilled in under 4 minutes.
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The Four Types of Investor and What They Should Be Publishing
Decoding Brand, Content, Media, and PR in Venture Capital
How Venture Capital and Private Equity Funds can leverage content from the hard work they are already doing.
Compression, memorability, and wordcount.
What LPs are underwriting, and why commitment beats explanation
The algorithm now allocates capital, entertainment decays, narrative compounds - and the 2 questions your fund should ask before publishing anything.
The machine, eight months on, and what's left for everyone else
What you can learn from Union Square Ventures
Why venture capital content strategy keeps marketing to the wrong room
On parasocial trust, the personal content spectrum, and being known well instead of well known
A practical guide to finding your fund's cultural leverage, and building everything around it
What deliberate brand work would look like at the firm that has never done any.
On Thrive, Benchmark, Conviction, and if all of this just a waste of time?
52 weeks in, launching the VC Marketing Survey with Vessel.
The hiring shift in VC marketing, why it's happening, and what it should change about how your firm markets itself.
