52 weeks in, launching the VC Marketing Survey with Vessel.
The hiring shift in VC marketing, why it's happening, and what it should change about how your firm markets itself.
On breadth, depth, and why most funds are thinking about live the wrong way
Ask These Questions Before Making Any Content
Here's exactly what I'd do about Neo.
Most funds are applying the wrong venture capital content marketing playbook, because they're measuring from the wrong starting point. Here's what to use instead.
On weird content, the human edge, and why originality matters more than it ever has
Why the vibe coding wave is flooding the graveyard — and what the funds getting it right are doing differently
The VC marketing mistake that makes funds invisible to founders — and how outside-in content fixes it.
How venture capital firms can break out of the podcast-interview trap with original formats and narrative structures.
Three levels of speed in VC content, and how to build for all of them
The three modes that build firm brand — with examples from First Round, Sapphire, and Thrive
