The Hidden Cost of Repetition

Every VC has these conversations:

• Explaining your investment thesis

• Walking through your process

• Outlining your value-add beyond capital

• Describing what makes your fund different

You've probably had each one dozens, if not hundreds of times.

Let's be conservative and say you spend just 3 hours weekly in these repetitive conversations. That's 156 hours annually - almost a month of workdays - saying essentially the same things.

The Simple Formula for Content Leverage

The solution is surprisingly straightforward:

Record your best explanation once → Transform it into content → Distribute it everywhere

That's content leverage.

Instead of repeating yourself endlessly, create assets that do the explaining for you.

What This Looks Like in Practice

A climate fund we work with identified their five most common explanations:

1. Why they only invest at pre-seed/seed

2. Their specific thesis on founder-market fit

3. How they evaluate deals

4. How they add value post funding

5. Their approach to follow-on funding

For each, they:

• Created a clear, concise written explanation (~500 words).

• Recorded their partner delivering the explanation naturally.

• Published the written explanation on their website, used the videos in their pitch materials, website, and replies to inbound founders.

This specific page on their website is launching next month, because the feedback from sharing it directly with founders has been super positive.

NextView have taken a different approach, with their well known, 42 page reverse pitch deck.

These assets saves you time when first-time meetings jumped straight to more substantive discussions, both founders and LPs arrive pre-educated on your key requirements.

Version One Ventures, led by Boris Wertz in British Columbia, take yet another route… they publish annual thesis updates - a way of codifying what LPs and founders constantly ask them in catch-ups. They’ve also created three free ebooks explaining how and where they invest. Together, these assets let founders arrive at meetings already aligned with Version One’s philosophy.

Others like, Collab Capital share their origins and purpose; Hustle Fund share their LP pitches; Backstage Capital do behind the scene documentaries of their process.

= Better Conversations

When founders come to you having already consumed your content:

1. You start at a higher level of conversation.

2. You attract founders who already align with your thinking.

3. You demonstrate your expertise before you ever meet.

4. You can focus on (what matters) evaluating the specific opportunity

Where to Start? Your Most Valuable Explanation

What's the one explanation you give most frequently? That's your starting point.

This week:

1. Record yourself giving this explanation (audio is fine).

2. Media —> Transcription.

3. Edit it into a clear, concise piece (aim for 5 minutes or 800 words).

4. Share it with your team to ensure it captures your best thinking.

5. Publish it where founders will find it before meeting you.

Something really clear like the below from Resurge Growth frames both their investment thesis, and offers initial talking points with founders on a first call.

The Exponential Return

Every hour invested in creating these assets returns dozens of hours saved. More importantly, it elevates the quality of your conversations, attracts better-aligned founders, and establishes your thinking in the market.

But perhaps the most important byproduct is the consistent messaging your team tell about your fund to founders, co-investors and LPs.

Leverage in action.

Laurie, Refinery Media

If you made it all the way through, thanks so much for reading! A few hundred VCs now open this every week. If it’s helped you think differently about marketing, Venture, or storytelling, please send it to someone in your orbit.