Refining VC
Weekly insights on how VCs use content to build a brand, earn trust, and raise capital - distilled in under 4 minutes.
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The Four Types of Investor and What They Should Be Publishing
Decoding Brand, Content, Media, and PR in Venture Capital
How Venture Capital and Private Equity Funds can leverage content from the hard work they are already doing.
Why the emerging vs established distinction is the wrong frame - and what to use instead
On weird content, the human edge, and why originality matters more than it ever has
What the vibe coding moment means for VC marketing - and how to avoid the graveyard
On thought leadership, founder intent, and why the LLM shift makes this harder to ignore
Why an entire industry ended up telling the same story, and a practical framework for being different
Three levels of speed in VC content, and how to build for all of them
The firms who get all the credit (and what they're doing differently)
How the world's most storied VC firm thinks about content, brand, and marketing across 50 years, and what you can learn.
Personal brands are the most efficient trust vehicles. Here's how to make sure they flow back to the firm.
What European VCs Can Teach the Rest of the World
The strategy that built YC’s brand and influence - and what every fund can learn from it.
How 50 VC firms think about content, distribution, and differentiation.
